ITSM506 - Research Methods
(ITSM506)

 This course requires an enrolment key

Business research means undertaking systematic research to find out things about business in general. Research does not only need to provide findings that advance knowledge and understanding but it also needs to address business issues and problems. It needs to provide original insight into a phenomenon by advancing knowledge in a way that is deemed to have utility or usefulness for some purpose. Originality can be categorized as either advancing understanding incrementally or advancing understanding in a way that provides some form of revelation, whereas the utility dimension parses into practically useful and scientifically useful. This module aims to assist students produce original and useful research by making use of both qualitative and quantitative research strategies.

This course requires an enrolment key